Boutique Wellness Studios
Your business is growing.
Your data isn't keeping up.
I help boutique wellness studios understand what's actually happening in their business — and what to do about it. No dashboards for the sake of dashboards. Just the numbers that move the needle, tracked monthly, acted on.
What I offer
A one-time deep dive into your analytics operation — across all locations. We get on a call and I go through what you're currently tracking, where the gaps are, and how it stacks up against what the best studios on MarianaTek are actually monitoring. You leave with a written report and a clear picture of where you stand and what's missing.
Together, we identify the right metrics for your specific business model and I track them for you every month. You'll always know what's working and what's slipping — without digging through software yourself.
Everything in Data Foundation, plus I analyze what the numbers are telling you and point you at the right problems — with recommended tactics.
Case study
Othership — Toronto & New York
Built analytics infrastructure from scratch for one of North America's fastest-growing wellness brands.
Othership had a booming business and zero visibility into what was driving it. I came on as the third marketing hire and built out the full analytics system — testing over 100 metrics and distilling them to the 15 that actually reflected the health of the business. Then I pulled, analyzed, and translated those numbers into strategy every single month as they expanded from one Toronto location to four across two countries, including a successful entry into New York City.
Why it works
I know your software. MarianaTek is the most powerful platform in boutique studio management — and almost no one actually knows how to use it. I've spent thousands of hours inside its reports. I know every lever.
I've already done the trial and error. The process of finding the right metrics for a wellness studio is long and painful. I've already done it. I'm not figuring this out alongside you.
I work with studios like yours. Beyond Othership, I've applied this same process at Jaybird and Lagree West. Each studio is different — but the fundamentals transfer.
I'm a thought partner, not a report generator. The data is only useful if it changes how you make decisions. That's the whole point.
How it works
Audit
We start with a full business audit — your current data access, your software setup, your goals. I figure out where the gaps are.
Build your metric stack
Together we identify the 12–20 metrics that actually reflect the health of your specific model. Not a generic template — built for your business.
Monthly rhythm
Every month, I pull the numbers, build the report, and (on Tier 2) show you what the data is saying and where to focus your energy.
Let's talk about your studios.
Send me a message with a bit about your business and what you're trying to figure out. I'll tell you honestly if I can help.
Usually respond within 24 hours.